Home / AI for Makers / Brand Voice Guide with ChatGPT
10-page guide · gather · describe · reuse
How to build a brand voice guide with ChatGPT
So AI sounds like you — not like every other candle shop.
If ChatGPT keeps writing captions that don't sound like you, it usually isn't the AI — it's that the AI doesn't know how you write yet. This free guide walks through building a reusable brand voice guide: what a brand voice actually is, what to feed ChatGPT, the phrases to ban, the exact prompts to use, and how to reuse it in every future chat.
1. What a brand voice actually is
It's simply how your business sounds — the small habits in your writing.
- ✓ The words you naturally use
- ✓ Your sentence length
- ✓ Punctuation and capitalisation
- ✓ How polished or casual you sound
- ✓ Whether you use emojis
- ✓ How salesy you do or don't want to be
If AI sounds generic, it usually means it doesn't know these things yet.
2. Start with your real writing
Give it examples of you before you ask it for anything.
- ✓ 5–10 captions you've already written
- ✓ Product descriptions or launch copy
- ✓ Customer replies or emails
- ✓ Website copy or your bio
“Analyse these examples and identify my tone, vocabulary, sentence length, punctuation and anything that makes the writing sound like me.”
Use content that genuinely sounds like you — not heavily AI-written examples.
3. Describe your brand and your customer
Give it context. Your brand in 3–6 words — warm, helpful, premium, calm, honest, playful — then tell it who you sell to.
- ✓ Who your ideal customer is
- ✓ Why they buy from you
- ✓ How you want them to feel
- ✓ How premium or affordable your brand is
AI writes better when it knows who it's speaking to.
4. Tell it what sounds like you
Be clear about the details — the more specific you are, the less generic the writing feels.
- ✓ Words and phrases you naturally use
- ✓ How formal or casual you are
- ✓ Preferred sentence length
- ✓ Whether you use lowercase
- ✓ Whether you use emojis or not
- ✓ How salesy you do or don't want to sound
5. Tell it what you never want
Boundaries help AI sound more like you. Include the phrases you never want it to use, the tone it should avoid, the overused candle phrases you're tired of, and anything that feels too salesy.
- ✕ indulge your senses
- ✕ transform your home
- ✕ elevate your space
- ✕ luxurious aroma
It's not that these are always wrong — they just might not sound like you.
6. Ask ChatGPT to build the guide
Turn everything into one reusable reference.
“Using everything I have shared, create a concise brand voice guide for my business. Include: brand personality, overall tone, writing style, sentence length, phrases I use, phrases to avoid, emoji rules, capitalisation rules and sales tone. Do not invent details I haven't provided.”
Save the finished guide somewhere you can find it — you'll paste it at the start of future chats.
7. Your voice is not your product information
You need both — one tells AI how to write, the other tells it what to write about.
- How to write
- Tone
- Wording
- Punctuation
- Brand personality
- What to write about
- Product name
- Wax or fragrance
- Sizes or quantities
- Ingredients or batch details
Never ask AI to guess your product facts.
8. Reuse it in every chat
“Use my brand voice guide for everything you write in this chat. Keep factual product information accurate and never invent details. When I provide product or recipe information, use those facts exactly and write in my brand voice.”
9. Before you post
- ☐ Does it sound like me?
- ☐ Are the facts correct?
- ☐ Has AI invented anything?
- ☐ Is the wording too salesy?
Pour & Track stores your real product and recipe information — recipe names, product records and the actual details you can feed into AI. Your brand voice tells AI how to write; Pour & Track gives it the facts.
Write the guide once, and every caption after it starts from your voice instead of a blank page.
DownloadFree · 10-page guide · PDF
Save this before your next batch of captions.